Using Google Analytics with PrestaShop

Google Analytics provides detailed statistics about visitor traffic to your site. Integrating it with PrestaShop allows you to track customer behavior, measure conversions, and optimize your store’s performance. On ruachost.com, you can enable Google Analytics quickly using the official module.

Why Use Google Analytics?

• Understand visitor demographics and behavior.

• Track sales funnels and conversion rates.

• Identify high‑performing products and pages.

• Improve marketing campaigns with data‑driven insights.

Steps to Enable Google Analytics in PrestaShop

Step 1: Create a Google Analytics Account

1. Visit Google Analytics.

2. Sign in with your Google account.

3. Create a new property for your PrestaShop store.

4. Copy the Tracking ID (format: UA-XXXXXXXXX-X or G-XXXXXXXXXX for GA4).

Step 2: Install the Google Analytics Module

1. Download the official Google Analytics module from the PrestaShop Addons Marketplace.

2. Log in to your PrestaShop admin panel.

3. On the left menu, click Modules → Module Manager → Upload a module.

4. Upload the .zip file you downloaded.

5. Once installed, locate Google Analytics in the module list and click Configure.

Step 3: Configure the Module

1. Enter your Google Analytics Tracking ID in the settings.

2. Save the configuration.

3. PrestaShop will now send visitor data directly to Google Analytics.

Step 4: Verify Integration

• Log in to Google Analytics.

• Go to Realtime → Overview.

• Visit your PrestaShop site in another browser tab.

• You should see your visit appear in the realtime dashboard.

Important Notes

• It may take up to 24 hours for Google Analytics to start showing full data.

• Ensure your site uses SSL (HTTPS) for accurate tracking.

• If you use Google Analytics 4 (GA4), make sure the module supports GA4 or add the tracking code manually in your theme.